The council will seek to achieve the highest standard of urban design in the Cricklewood, Brent Cross and West Hendon Regeneration Area in order to create a safe and attractive environment for people who live, work in and visit the area. These standards of design must result in development proposals of landmark quality. Proposals will need to be consistent with the strategic principles set down in the Cricklewood, Brent Cross and West Hendon Regeneration Area Development Framework.