Proposals for the installation of telecommunications equipment will be permitted where it can be demonstrated that:

• There are no significant adverse visual effects on the skyline or the openness of Green Belt and Metropolitan Open Land, the nature conservation value of a SSSI, or the character of Heritage Land or Area of Special Character;
• There is no significant adverse effect on the external appearance of the building on which they are located;
• The special character and appearance of Listed Buildings or Conservation Areas are preserved or enhanced;
• The possibility of sharing facilities, such as masts and satellite dishes, and erecting antennae on existing buildings or other structures has been fully explored;
• Technologies to miniaturise and camouflage any telecommunications apparatus have been fully explored;
• They are appropriately designed, coloured and landscaped to take account of their setting; and
• There is no significant adverse impact on the visual amenities of neighbouring occupiers.