The council will, in conjunction with partners, keep under review the need for new retail and major trip-generating uses, and identify and bring forward town centre sites where necessary, by:

• Undertaking regular surveys of the need for a range of retail, leisure and entertainment uses in the borough and the wider catchment area;
• Bringing forward land for development through planning briefs, development briefs, town centre action plans or masterplans where appropriate;
• Establishing and maintaining town centre action plans to identify development and investment projects; and
• Taking positive action to approach land and property owners to assemble sites for development.